I edited and published this business book.
Back cover blurb
SELLOLOGY: Simplifying the Science of Selling will
1 Help you communicate effectively and efficiently so that your sales messages are clearly understood.
2 Help you understand, instantly, why you get on with some people and not others when selling, and how to manage this.
3 Provide you with planning tools to sell to your customer.
4 Teach you the ‘Magic Question’.
5 Show you how to connect fully with your customers.
6 Show you how to compellingly describe your competitive advantage.
7 Explain why ‘closing’ isn’t a dirty word.
WHAT YOU WILL LEARN:
How to communicate your sales message with real clarity
Your business selling style, and how to get on with everyone within the first 7 seconds of your sales meetings/conversations.The 6 steps of our PROCES method for making better sales every time.
Templates and checklists to get you off to a flying start
Real life stories of businesses just like yours who have used our methods to increase their profits